.pluma
Find Your Shade
.pluma editorial beauty composition with pink packaging, lips and rose petals.

A more
colorful you
lives somewhere
beautiful.

Peel-off lip tint for the moods you live in.

Explore the Shades

Same lips.
A brighter you.

BEAUTY
TRAVELS
BEAUTIFULLY

01 / THE CITY EDIT

Three cities.
A shade of you.

Three shades. Three cities. Three moods.
A place to dream. A color to make your own.
Where will your mood take you?

Editorial AI interpretation of Los Angeles: Hollywood Sign · Palms.
POSTCARD 01
A .PLUMA STATE OF MIND

Los
Angeles

Hollywood Sign · Palms

Baby Pink

PEEL-OFF LIP TINT

Golden-hour daydream.

A sky turning pink. A little main-character energy. Your softest daydream, dressed for the city.

Baby Pink editorial product image.
Editorial AI interpretation of Seattle: Pike Place · Waterfront.
POSTCARD 02
A .PLUMA STATE OF MIND

Seattle

Pike Place · Waterfront

Soft Rose

PEEL-OFF LIP TINT

Romance, softly spoken.

Rain at the window. A favorite song. A quiet kind of romance that stays with you.

Soft Rose editorial product image.
Editorial AI interpretation of Kansas City: Union Station · City skyline.
POSTCARD 03
A .PLUMA STATE OF MIND

Kansas
City

Union Station · City skyline

Chocolate

PEEL-OFF LIP TINT

Meet me after dark.

Warm lights. One more song. A little mystery, worn with effortless confidence.

Chocolate editorial product image.
02 / THE RITUAL

How it works.

AI-generated illustration: applying peel-off lip tint with an applicator.
01

Apply

Apply an even layer to clean, dry lips.

AI-generated illustration: a clearly visible pink tint film covering the lips before peeling.
02

Let it dry

Allow to dry completely. Approx. 5 minutes, per the packaging.

AI-generated illustration: fingers lift a clearly visible pink film away from the lower lip.
03

Peel

Gently peel off the dry film.

AI-generated illustration of the reveal step; not a verified shade result.
04

Reveal

Discover the tint underneath. Your own .pluma moment.

AI-generated illustrations of the steps, not verified shade results. Always follow the directions on your packaging.

03 / THE SHADES

Choose a city. Make it your mood.

Same ritual. Three different moods.
Which city are you today?

Explore All Shades
04 / OUR STORY

A more
colorful world.

Beauty that makes life feel more like you. Inspired by cities, moods and the moments in between, .pluma brings a little color to your everyday. Three shades. A world of possibilities.

Our Story

Cities change you.
So does color.

05 / YOUR WORDS

Your .pluma stories.

Different cities. Different lips. Your own experience.

No customer reviews are published here yet.

Share your experience
Soft Rose editorial product image.THE .PLUMA CITY EDIT
SEATTLE / THE CITY EDIT

Soft Rose

Romance, softly spoken.

THE PRODUCT

Peel-off lip tint · 4.5 g / 0.15 oz.
Apply an even layer, let it dry completely, then gently peel.

See the ritual

Editorial mood imagery, not a verified color swatch. Read the directions and warnings on your product.

 THE .PLUMA COLLECTION

Find your mood.

 A LITTLE MORE .PLUMA

Good to know.

How do I use the tint?

Apply an even layer to clean, dry lips. Let it dry completely, then gently peel. The packaging gives an approximate drying time of 5 minutes. Always follow the directions on your product.

Which shades are in the collection?

Baby Pink — Los Angeles, Soft Rose — Seattle, and Chocolate — Kansas City. Each shade comes in our pink packaging.

Can I purchase through this website?

This website introduces the collection and does not process orders. For product and availability questions, email info@plumabeauty.shop.

Anything else I should know?

For external use only. Avoid contact with eyes. Do not apply to damaged or irritated lips. Keep out of reach of children.

Ask us a question